Our Story

Discover our exclusive community of independently owned luxury hotels, resorts, and residences, where brand excellence, a distinct sense of place, and purpose-driven experiences elevate wellbeing. From vibrant city escapes to serene retreats, NEWDAM connects discerning travelers with destinations that define independent luxury.

Meet Ruurd Hooijer, Founder & Owner of NEWDAM. With 20+ years in luxury hotel sales, living in London, New York and Amsterdam he has led global sales teams, forged strong relationships with luxury consortia, top travel agency owners, and leading luxury travel advisors, and contributed to iconic hotel openings, including Lutetia Paris, The Mark in New York, and Adare Manor in Ireland. His passion for independent luxury and wellbeing drives NEWDAM’s mission to connect travelers with exceptional hotels, resorts, and residences rooted in excellence and authenticity.

‘’We position independent luxury hotels, resorts, and residences for success in the North American leisure market, driving commercial growth through strategic sales, marketing and brand representation.’’